American University

Campaign Design
Branding
Digital Design
Art Direction

The American University Office of Human Resources hosts an annual Staff Appreciation Week. The Senior Coordinator of Staff Experiences wanted a complete rebranding, in order to boost attendance and to encourage staff to participate. The team needed a brand that answered the question:

“How can HR at American University create an event that reflects the diversity of staff while also showcasing growth, being together, and celebrating accomplishments?”

The final campaign included various assets, including digital and print ads, email marketing design, shirt design, volunteer pass designs, signage, and more.

Process

American University sits in the heart of Washington, D.C. The area itself is highly diverse. We wanted to accurately reflect the diversity of our staff, while also maintaining a people-facing presence for Human Resources, who sponsored the entire event.

In order to maintain compliance with current University branding, we opted to use the University’s Indigo color as our monotone overlay accent in the series. This allowed us to draw the pieces together, and create a modern, fresh and instantly recognizable suite of assets that included a website, wayfinding signage, print advertisements and volunteer shirts.

Results

These various touchpoints allowed us to reach a further audience across campus, and boost overall event enrollment by 50%.

Hannah Wang

Work

About

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©Hannah Wang 2026

hannah@hannahwang.design