Basecamp Outdoor
Basecamp Outdoor is working to increase salary transparency on job postings. As we worked with the client, we asked ourselves, “how can we use motion graphics to communicate the importance of including salary on job postings, while creating a file size that can be shared across various social media platforms and through email?”
- Motion Design
- Data Visualization
Art Direction: Sima Nasr
Motion Designer: Hannah Wang
We used existing brand elements to create a moving graphic that depicts a journey; much like the journey that job seekers embark on when they apply to open positions. Varied weight is used to highlight important concepts and to provide contrast within the text.
We decided to go with a 1:1 square posting ratio, as it could translate effectively as video across multiple platforms including LinkedIn and Instagram.
We decided to go with a 1:1 square posting ratio, as it could translate effectively as video across multiple platforms including LinkedIn and Instagram.
The final product is a short 30 second motion graphic that goes through the top 5 reasons to list the salary in job postings.
“Hannah acted like a senior designer throughout the project she completed for us! She communicated proactively so we were always apprised, never surprised, and our team always knew next steps, what was needed from us, and how the project was progressing. She aced the feedback rounds and artfully used our comments as data to evolve the project in the right direction. The final product was adorable and we can't wait to display it!”
- Jenna C., Basecamp Outdoor
- Jenna C., Basecamp Outdoor