Keeper exists to help people navigate grief through mental health resources, journals, and more. The brand was designed to reflect the values of support, care, and friendliness. The client wanted the name and visuals to be abstract so users would be able to pursue grieving on their own terms, and in their own way. The name “Keeper” was chosen to reflect the mission of keeping the memories of lost ones alive.

• Brand Identity
  
• Digital Design

Desginer: Hannah Wang

The logo is created from the eye of the “e” to create an abstract shape that resembles a rose and a flame, signifying love, memory, and legacy. Other abstract elements include gradients, with most gradients being a radial gradient to symbolize care and support radiating out.