Keeper
An exploration into a brand that asks “How can we design a brand that allows users to pursue grieving on their own terms and in their own way that is friendly, supportive, and caring?”
Since everyone handles grief differently, I created an abstract logo, name, and visual elements. These included gradients that radiate outwards, an analogus color palette with a neutral accent, and a logo that can be interpreted in various ways, similar to how Hello Kitty doesn’t have a mouth, so she can feel how you’re feeling. The name “Keeper” was chosen to reflect the mission of keeping the memories of lost ones alive.
Since everyone handles grief differently, I created an abstract logo, name, and visual elements. These included gradients that radiate outwards, an analogus color palette with a neutral accent, and a logo that can be interpreted in various ways, similar to how Hello Kitty doesn’t have a mouth, so she can feel how you’re feeling. The name “Keeper” was chosen to reflect the mission of keeping the memories of lost ones alive.
- Brand Identity
- Digital Design
Desginer: Hannah Wang
The logo is created from the eye of the “e” to create an abstract shape that can be whatever the user needs it to be, while also tying back to the overall brand values of being friendly, supportive, and caring.
An easy to use template was created for social media posts. The gradient colors can be changed with other brand colors. A clear hierarchy on each slide allows for easy to read and concise communication that doesn’t overload the slide. Other designs included journal covers, packaging, and a deck of conversation cards for people to use with loved ones.
An easy to use template was created for social media posts. The gradient colors can be changed with other brand colors. A clear hierarchy on each slide allows for easy to read and concise communication that doesn’t overload the slide. Other designs included journal covers, packaging, and a deck of conversation cards for people to use with loved ones.
