National Philharmonic Orchestra
The National Philharmonic Orchestra (NatPhil) serves the DC metropolitan area. As the sole graphic designer on the marketing team, I collaborated with other administrative staff to create visually compelling communications and marketing campaigns.
For the 2025 Summer String Institute marketing campaign, I needed to solve the problem, “How can we design a suite of assets that not only aligns with the current National Philharmonic branding, but also creates space for a lot of information to be presented clearly, allows space for multiple photos, and can be adjusted to fit across a full spectrum of digital and print purposes?” The solution was to create triangular and rectangular frames so we could showcase a variety of photos, and keep the shapes consistently running across our social media channels, digital ads, and print materials.
Assets created included a small spot in our email newsletter, organic social media posts for Instagram and Facebook, a digital button ad for Washington Parent, a flyer, and a postcard.
For the 2025 Summer String Institute marketing campaign, I needed to solve the problem, “How can we design a suite of assets that not only aligns with the current National Philharmonic branding, but also creates space for a lot of information to be presented clearly, allows space for multiple photos, and can be adjusted to fit across a full spectrum of digital and print purposes?” The solution was to create triangular and rectangular frames so we could showcase a variety of photos, and keep the shapes consistently running across our social media channels, digital ads, and print materials.
Assets created included a small spot in our email newsletter, organic social media posts for Instagram and Facebook, a digital button ad for Washington Parent, a flyer, and a postcard.
- Digital Marketing Design
- Digital Design
- Print Design
Lead Designer: Hannah Wang
