So iLL is a company known mostly for creating climbing holds and training equipment. They have recently created a clothing collection in partnership with Jason Momoa and wanted a campaign to celebrate their shift from technical gear only, to fashion. The campaign appeals to their current clientele who want to climb hard, but also look good doing it. The name “Fashion Sends” is a play on the phrase “fashion sense” with the word “sends” also doubling for finishing a climb in climber lingo. 

• Copywriting
• Campaign Design
• Digital Design
• Digital Marketing

Art Direction: Jacinta Conza
Desginer: Hannah Wang